Cookies, consent, and clicks – will the EU new ‘Reject All’ rules work?

Cookies have been around since the early days of the internet. The “Accept All” button has become a routine reflex for many. But even the "Reject All" button disguises hundreds of so-called "legitimate interest" tracking. Now the EU wants to fix this loophole in its landmark privacy rules, claiming users would save 198 million hours a year with new changes – but will these really empower users or reshape old problems into a new form?