Colorado governor rejects bill to ban individualized pricing, wages based on personal data

Gov. Jared Polis rejected a bill that aimed to ban the use of personal data for individualized pricing or wages, arguing it was too broad and could hinder consumer discounts. The bill, House Bill 1210, sought to stop companies from using algorithms based on personal data for these purposes, but Polis felt it could inadvertently limit legitimate discounts and promotions. This decision sparks debate on the balance between privacy rights and consumer benefits in the age of personalized pricing and wages.