CMOs must become AI orchestration leaders

A few months ago, I wrote about how AI problems are human orchestration problems. Given how quickly tools are evolving, looking at you, Fable 5, leadership that prioritizes the orchestration of modern work and is acutely attuned to how people leverage AI tools and agentic workflows are the ones that will keep pace and eventually win. It’s not about one tool versus another. It’s about having a workflow, a test-and-learning mindset, and then embedding this way of thinking both within and...