Claire’s is getting a major makeover, starting with the piercing station

Inside Claire’s newly remodeled flagship in Santa Ana, California, you won’t find candy-colored walls of jewelry and scented gel pens. Instead, you’ll find a sleek, minimal interior, anchored by a curved ear-piercing station. The store is drenched in a soft purple shade that was picked by a focus group of six- to fourteen-year-olds, the demographic Claire’s wants to win over. This glow-up is Claire’s latest play to capture the hearts, minds, and pocket money of today’s...