Christchurch’s Winter Different campaign generates up to $25m for Central South Island economy

Christchurch’s Winter Different campaign generates up to $25m for Central South Island economy

NZ Herald4 Nov, 2026 09:38 PM4 mins to readNZ Herald Morning Headlines | Thursday, November 5, 2026. The unemployment rate rises to 5.7% and Donald Trump suffers a heavy defeat in the US midterms. Video / NZ HeraldA tourism campaign credited with bringing more than 7500 additional Australian visitors to the South Island and generating up to $25 million for the regional economy has won a national award. The ChristchurchNZ-led Winter Different campaign took out the Tourism Collaboration Award at the 2026 New Zealand Tourism Awards in

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