Choice’s New CEO Has 3 Top Fixes — Plus $450 Million in Hotels to Sell

Skift Take New CEO Dominic Dragisich says Choice's build-and-buy era is over. His formula is to grow U.S. room count, close the revenue-generation gap with peer brands like Wyndham, and sell real estate it doesn't need to own. Choice Hotels CEO Dominic Dragisich laid out his to-do list Wednesday at a Bank of America conference: get U.S. room counts growing again, sell hotels it still owns to get more asset-light, and stop losing revenue share to rivals. Dragisich, who was appointed CEO on August 31 after an interim period, calls the reset "returning to our roots." Choice spent the past several years buying brands like Radisson and WoodSpring that needed tune-ups, developing some of its own Cambria and Everhome properties as model hotels, and culling underperforming hotels. The pace of room count growth slowed, and revenue pe