China’s web novel platforms embraced AI. Now they are fighting it

China's major web novel platforms, including Tencent, ByteDance, and Baidu, are grappling with the unintended consequences of their early embrace of AI-generated fiction. As these platforms have started to impose stricter rules, such as daily word limits for authors and higher quality standards, they aim to weed out the lower-quality automated stories flooding the market. This move highlights the broader challenges in balancing innovation with quality control, especially as AI-generated content continues to grow in popularity. The shift underscores the tension between technological advancement and the need to preserve the creative integrity and value of human-authored works.