China Should Capitalize On This Trend

China saw a significant drop in tourism last year compared to Saudi Arabia, raising concerns about its global standing in the travel industry. Bloomberg Opinion columnist Juliana Liu suggests that China capitalize on the "Chinamaxxing" trend, which emphasizes national pride and local culture, to attract more visitors. This move could help rejuvenate the tourism sector, which is crucial for economic recovery post-pandemic. Liu's insights highlight the importance of leveraging cultural movements to boost international interest and economic growth.