Cheryl lands big-money deal for second year running – after it’s revealed she’s returning to TV on The Voice

CHERYL’s return to the spotlight just keeps getting better, as it’s been announced she has landed another big-money deal, for the second year running. This latest news comes just a week after The Sun revealed how the Girls Aloud singer, 43, is set to return to TV as a coach on The Voice UK. Cheryl has landed a huge money deal – for the second year in a row Credit: Nivea UK Cheryl is working with Nivea again – seen here shooting their new advert Credit: Nivea UK It’s been announced that Cheryl will continue her role as an ambassador for the beauty brand, Nivea. This lucrative sponsorship is a huge deal for the star, and has been rolled over from last year. Sign up for the TV newsletter Thank you! Cheryl will feature front and centre in Nivea’s new advertising campaign for their latest product, Cellular Age Rewind Eye Serum with Cryo Technology. In the new ad for the eye serum, the singer is stood in front of a glacier, with the tagline being: “Life’s About to get Cold” – which is a playful nod to Girls Aloud’s track, Life Got Cold. It comes days after The Sun revealed that Cheryl is being lined-up to be a new coach on The Voice, and had been in secret talks for months. Filming on the new series of the ITV show starts on September 11 in Manchester. Cheryl looks incredible in Nivea’s new ad campaign Credit: Nivea UK The new deal with Nivea comes after it was revealed she is set to be a coach on The Voice Credit: Nivea UK A source told us: “Every year producers ask Cheryl to go on the show, and it’s a polite ‘no’ as the timing has never quite been right. “This year it’s different. She feels ready to re-enter the spotlight and talks are now in the final stages. Most read in TV “Things could come crashing down but with three weeks to go until filming kicks off, the production team is working on the assumption she will be doing it. “It helps that long-term friend Will.i.am will be beside her on the panel.” Cheryl has a lot of experience with telly talent shows, having been a judge on The X factor in the noughties. The star’s new job also marks her first prime-time TV role in six years – she was a dance captain on BBC1 show The Greatest Dancer in 2020. Comment now