Chelsea finally land front-of-shirt sponsor as they agree lucrative deal with US digital currency company

CHELSEA have ended their search for a front-of-shirt sponsor after striking a big-money deal. The Blues, who booked their place in the third round of the Carabao Cup with a routine win over Luton Town last night, have announced a lucrative agreement with Circle Internet Group Inc. Chelsea started the season without a front-of-shirt sponsor Credit: Shutterstock Editorial But Morgan Rogers and his team-mates will have a fresh look after a deal was announced Credit: Shutterstock Editorial And Chelsea’s biggest names, including record signing Morgan Rogers, will now have a fresh look just days into the new season. Circle and USDC brands are set to appear on the front of the West Londoners’ men’s, women’s and academy shirts. Sign up for the Football newsletter Thank you! Chelsea president Jason Gannon has hailed the money-spinning partnership with the American digital currency company. He said: “This partnership with Circle positions Chelsea at the forefront of football’s digital evolution. “We are two organisations fixated by the future and are relentlessly innovating to be in the best position possible for the long-term. “We look forward to beginning our journey with Circle – to introduce Circle to the Chelsea family and continue enhancing how we operate.” Circle co-founder and chief executive officer Jeremy Allaire added: “We built USDC on the belief that money should work seamlessly for everyone everywhere, the way the internet does. “Partnering with Chelsea connects us with a global sports community built on that exact same borderless vision.” Most read in Sport SUN VEGAS WELCOME OFFER: GET UP TO £100 BONUS The Circle and USDC logos will be seen on the front of Chelsea’s strip for the first time against Brighton on Sunday. The Blues had Swedish artificial intelligence firm IFS emblazoned across their jersey as part of a multi-million-pound agreement in the final months of last season. But Chelsea did not manage to find a replacement before the new campaign got underway. Club chiefs had been looking for a long-term front-of-shirt partner since the £40million-per-year deal with mobile phone firm Three ended in 2023. Estevao Willian’s shirt did not have a sponsor for the win over Luton last night Credit: Getty Chelsea Women chief executive Aki Mandhar said: “We are excited to introduce Circle and USDC to the Chelsea Women family for our inaugural season at Stamford Bridge. “Forging and facilitating connections between people is what Chelsea Women and Circle do best and we look forward to bringing USDC to the Chelsea Women fanbase and beyond.” Comment now