Celebrities like Taylor Swift are setting the guardrails for the AI age

Taylor Swift recently filed a series of trademark applications designed to protect the star from AI-enabled impersonations. Swift already holds a wide array of trademarks, but these latest filings, at least one intellectual property firm suggests, serve a new purpose: protecting the timbre and character of her voice itself through what is known as a “sound mark.” In two recent filings, posted April 24 by Swift’s company, the celebrity applied to trademark two recordings. In one, she says, “He...