Casey Bloys to Run Combo HBO Max-Paramount Streamer, Cindy Holland Exits Ahead of Merger

Paramount Streaming Head Cindy Holland is set to step down ahead of the closing of the company’s $110 billion merger with Warner Bros. Discovery. “As David readies for the next phase of his vision, we’ve discussed my role and the future of the combined businesses. David is optimizing for HBO stability as we move into this next chapter, and I fully support that,” Holland said in a memo to staff on Tuesday. “I know this team has the leadership and expertise to manage through the transition and the next phase of the company, and to this end today will mark my last day here.” Holland, a Netflix and Sister veteran who first joined the David Ellison-led media giant as an advisor in 2024, took oversight of Paramount+ and Pluto TV following the closing of the $8 billion Paramount-Skydance merger in 2025. As of the second quarter, Paramount+ topped 81 million subscribers globally. Under Holland’s tenure the service delivered its best retention in history and double-digit growth in engagement and revenue. Paramount also greenlit over 40 new and returning series, including its most-watched series “Landman” and biggest original series debut “Landman.” Holland did not confirm who her replacement would be in the memo, but HBO CEO Casey Bloys is expected to take over the reins of the combined streaming business. A Paramount spokesperson declined to comment. Read the full memo from Holland below: When I joined David’s team in January 2025, we proceeded to set three goals: i) advise on the Warner Bros. Discovery acquisition, ii) integrate and transform Paramount+ & revive Pluto TV, and iii) build an unparalleled team in this industry. In just over 12 months, I’m proud to say we accomplished all three and it’s been a joy to work closely with all of you. Together with the Product team, we drove significant strategic and organizational change across DTC — building a new foundation for growth on both services, while investing in greater depth and breadth of programming and delivering strong revenue, profit, and subscriber growth for the division. As David readies for the next phase of his vision, we’ve discussed my role and the future of the combined businesses. David is optimizing for HBO stability as we move into this next chapter, and I fully support that. I know this team has the leadership and expertise to manage through the transition and the next phase of the company, and to this end today will mark my last day here. As I reflect on my time here and all that we’ve built together in this short time, what stands out most to me is this team. I have never been more proud of a group of people. What we’ve accomplished together is remarkable — landing quarter after quarter while navigating extraordinary uncertainty and change with resilience, focus and ambition. We transformed live sports into a powerful streaming growth engine, securing landmark agreements with UFC and Zuffa Boxing and expanding our WNBA and UEFA Champions League rights – with UFC Freedom 250 becoming the largest-ever audience for an exclusive live event on Paramount+ and UFC 329 setting a new platform record for peak concurrent streams for an exclusive live event. And we undertook Pluto TV’s biggest product transformation in a decade, dramatically increasing registered viewing and VOD consumption while delivering strong financial performance across the business. These are extraordinary accomplishments – but what makes me proudest is how we achieved them: together, with an unwavering commitment to our audiences, our creative partners and one another.I joined Paramount because I believe in these businesses, and because I believe wholeheartedly that the combination of Paramount and Warner Bros. Discovery serves the best interests of artists and audiences worldwide. I’m looking forward to seeing what you all accomplish together in this next, momentous chapter.Cindy More to come…