Cannabis consumers are no longer stoner stereotypes. Not all brands are marketing accordingly

When it comes to marijuana, millennials may be the last generation of Americans to grow up when Amsterdam still had a whiff of the mystical. For those who were cannabis-curious in the ‘90s and early-aughts, Amsterdam represented an impossible dreamland where one could simply walk into The Weed Store and legally purchase what then amounted to contraband stateside. In that restricted atmosphere, cannabis culture flourished as counterculture, its pothead slogans and hazy-brained imagery acting a...