Canadian Tire launches loyalty partnership with Tim Hortons

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Photo by Gavin Young/PostmediaCanadian Tire Corp. Ltd. has officially launched its loyalty partnership with Tim Hortons which would let customers of both Canadian brands rack up points by linking their rewards cards.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe company said the linked loyalty partnership will help members of both Canadian Tire’s Triangle Rewards and Tim Horton’s Tims Rewards get more value from their purchases.By linking their accounts from both programs, Canadians can earn up to five per cent in points, known as Canadian Tire Money, on their eligible Tims purchases, alongside the points they already earn at the coffee chain.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“The Triangle Rewards and Tims Rewards partnership is built around one of the country’s most familiar routines: a Tims run,” Darryl Jenkins, executive vice-president and chief development officer of Canadian Tire, said in a press release.Jenkins said partnering with Tim Hortons will give Canadians an easy way to earn Canadian Tire Money. He said this will further expand Canadian Tire’s Triangle Rewards program by rewarding members in more places, more often.The program was first announced a year ago as Canadian Tire positions itself as an even more Canadian retailer.“It’s exciting that Tims guests can now also earn Canadian Tire Money on their Tims runs, which can be redeemed at other iconic Canadian banners – like Canadian Tire, SportChek, Mark’s and more,” said Hope Bagozzi, chief marketing officer for Tim Hortons. Those Canadian Tire banners, as well as Party City and PartSource, Hockey Experts, Sports Experts and Atmosphere, and Pro Hockey Life, are all under Triangle Rewards loyalty program.Holders of Canadian Tire’s Triangle Mastercard who link accounts will receive more points when shopping at Tim Hortons locations.Tim Hortons is the fourth marquee Canadian brand to partner with Canadian Tire’s Triangle Rewards program. Petro-Canada, Royal Bank of Canada (RBC) and WestJet Airlines Ltd. are already part of the loyalty program.Canadian Tire Money can only be redeemed at Canadian Tire and its banners, while Tims Rewards points can only be redeemed at participating Tim Hortons restaurants.We apologize, but this video has failed to load.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. 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