Can Sam Altman make proving you’re human seem cool—and essential?

Hello again, and welcome back to Fast Company’s Plugged In. Last weekend, I stopped by a gadget kiosk at my local mall—but not to buy a phone case or get a cracked screen replaced. Instead, I was there to get my irises and face scanned by a device called the Orb so I could receive a credential known as a World ID. Its purpose: to provide verifiable proof I’m a human being. Like everyone on the internet, I have grudgingly accepted the need to complete CAPTCHA tests, a truly irritating...