Cadbury owner says chocolate bars are getting smaller because shoppers won't pay more

Shoppers are noticing that their favorite Cadbury chocolate bars have gotten smaller despite no change in price. The company's owner, Mondelez, explains that consumers are unwilling to pay higher prices due to economic pressures, so they've opted for "shrinkflation" by reducing sizes instead. This move highlights the broader trend of companies adjusting product sizes to manage rising costs without passing them on to customers. It underscores the economic challenges businesses face in an environment where inflation is squeezing consumer budgets.