Cadbury mocked by shoppers over ‘new’ chocolate range that looks suspiciously familiar

| Senior Lifestyle Reporter Published August 5, 2026 11:58am Updated August 5, 2026 12:01pm Cadbury’s new products have caused a stir online (Picture: Newscast/Universal Images Group via Getty Images) Cadbury has long been the undisputed king of chocolate in Britain. But recently, the iconic brand feels as divisive as Marmite, with many fans boycotting Dairy Milk over its palm oil and cocoa content. The confectioner recently shut down rumours that it doesn’t add enough cocoa to its products to be classed as ‘real chocolate’; but it’s done little to appease people. And a preview of some of the company’s Christmas 2026 products has only sparked further backlash. The Smash Bauble looks a lot like the Buttons Easter Egg (Picture: Cadbury Gifts) On Instagram, @newfoodsuk shared a look at two new items – a Dairy Milk Smash Bauble (£2.70) and Cadbury Biscoff-filled Baubles (£3.29 for a pack of three). Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. The Smash Bauble is a hollow chocolate ball containing chocolate buttons, and the latter is essentially a spherical Biscoff-filled Creme Egg. Both are available to buy online now at Cadbury Gifts, and they are expected to hit supermarket shelves very soon. In the comments on social media, many were quick to point out that the ‘new’ items looked suspiciously familiar. Responding to the post, @emj_pgh wrote: ‘Repurposed, relabelled left over Easter egg, anyone?’ Similarly, @rootinhooton said: ‘Basically an Easter egg.’ While @go_chill_yoself proclaimed: ‘Brand new? They just changed the shape from an egg.’ And @alexrood shared: ‘They’re taking the p*** now… Easter under the guise of Christmas!!’ Others were outraged that there were hardly any buttons inside the bauble, branding it a ‘rip off’, and some wished Cadbury had filled the product with chocolate Snowballs instead, as it would have been more festive. Not everyone was upset over the new Cadbury treats, though, as @thiccnick3rd ‘loved’ the idea of Christmas Easter eggs and @gingerninjadoeslife thought they were ‘absolutely genius’. Metro reached out to Cadbury for comment. A spokesperson for Mondelēz International said: ‘It seems it’s never too early for a little festive magic! We can confirm the rumours are true: the Cadbury Dairy Milk Buttons Smash Bauble and Cadbury x Biscoff Filled Centres will be joining our Cadbury Christmas line-up this year. ‘Whilst some of our eagle-eyed fans may have caught an early sneak peek, we’re keeping the full details of our festive range under wraps for now. We’ll be unveiling them nationwide soon, so watch this space!’ Do you still enjoy Cadbury chocolate? Sign up to Metro's The Slice newsletter for your guide to what's on in London, with trusted reviews, offers and giveaways. If you’ve been looking for a Dairy Milk alternative, Metro has found just the thing. Our team recently conducted a milk chocolate taste test, pitting supermarket own-brand bars against the popular Cadbury treat. And there was a surprising standout from the bunch. Milk Chocolate from Morrisons (£2.30 for 200g) came out on top for the supermarket bars, with an overall score of 74 out of 100. This was the same score that Cadbury Dairy Milk received, placing the two chocolate bars in joint first place. The Morrisons option was described as having an ‘amazing’ taste, which was ‘sweet and creamy’ but not too intense. Those who tried it said it tasted ‘very similar’ to Cadbury and was almost indistinguishable from the iconic product in terms of its smooth texture and delicious chocolatey scent. The main difference between the two was the appearance. The majority of testers felt the Morrisons chocolate chunks looked a richer, glossier colour than the Dairy Milk. And in case you’re wondering, the Morrisons bar doesn’t contain any palm oil, as per the ingredients list, and it’s cheaper too. Do you have a story you’d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk Deals of the Day Wuka launches the UK’s first period-proof swimwear for heavy flows Bridgerton fans are rushing to buy these new Netflix-inspired perfumes now £12 off The affordable summer wardrobe update you'll wear from rooftop drinks to beach holidays The £7.99 lip balm beauty fans love for glossy, hydrated lips just dropped four new shades This Keskine hydrogel mask could fix your summer skin Arrow MORE: Burger King’s mysterious breakfast menu that most people don’t even know exists Arrow MORE: McDonald’s just launched its first-ever Crocs Happy Meal in the UK Arrow MORE: Nestlé unveils ‘phenomenal’ new Milkybar chocolate — and it’s reminding people of discontinued favourite The Slice Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.