Cadbury axes seven chocolates from Heroes and Roses tubs in latest shrinkflation blow

Cadbury's Heroes and Roses chocolate tubs have been reduced to 475g, a 14% decrease from last year's 550g, yet prices remain unchanged at around £4.50, illustrating the ongoing trend of shrinkflation. This means consumers might get about seven fewer sweets per tub. Consumer advocate Martyn James highlights the impact on value, emphasizing how companies like Cadbury are subtly reducing product sizes to manage costs while keeping prices steady. This shift is crucial as it reflects broader economic pressures affecting consumer goods.