BYD Opens Milan Design Studio to Spearhead European Luxury Expansion for Denza

SummaryBYD opened a dedicated Milan studio led by Wolfgang Egger to craft Denza models tailored specifically for European luxury buyers.The studio doubles as a bespoke commissioning boutique, leveraging local material suppliers for sustainable, high-end cabin finishes.BYD is officially bringing the fight to Europe's luxury heavyweights. The Chinese automotive giant has established a dedicated studio for its premium Denza brand at its European headquarters in Milan. Spearheading the initiative is...