Buy handloom products, share videos to support weavers: PM's Instagram video appeal

In an Instagram video, Prime Minister Narendra Modi urged people to buy handloom products and share videos supporting weavers on National Handloom Day. He linked the August 7 observance to the Swadeshi movement and said stronger public backing would aid weaver families and showcase their craft.In an Instagram video, Prime Minister Narendra Modi urged people to buy handloom products.Prime Minister Narendra Modi has urged people to celebrate National Handloom Day on August 7 with the same enthusiasm as Friendship Day, calling on citizens to support India’s weaver families by buying handloom products and promoting them on social media.In a video posted on Instagram, PM Modi recalled that the Swadeshi movement began on August 7, 1905, as part of India’s freedom struggle against British rule. He said the movement united people across the country and became a symbol of self-reliance.Drawing a parallel with National Handloom Day, the Prime Minister said the occasion is an opportunity to honour the country’s weavers, many of whom work from small homes and create a wide variety of handwoven fabrics.He encouraged people to purchase at least one handloom product, record a video showcasing it and share it online to inspire others to support the sector. “Our goal is to build an Atmanirbhar Bharat. For that, even the smallest and poorest families must become economically prosperous,” PM Modi said, adding that greater public support would help showcase the talent and craftsmanship of Indian weavers to the world.- EndsPublished By: Akshat TrivediPublished On: Aug 6, 2026 22:26 IST