Business school teaching case study: Can you put a price on impact?

In a bid to quantify the broader impact of its operations, Brazilian cosmetics giant Natura is exploring ways to assign a monetary value to the social, human, and environmental effects of its activities. This initiative reflects a growing trend among companies to measure their contributions beyond traditional financial metrics. By attempting to monetize these intangible impacts, Natura aims to better understand and communicate its overall value proposition, potentially influencing both investor perceptions and regulatory expectations around corporate social responsibility. This move underscores the increasing importance of sustainability in business strategy.