Burton Is Dumping 50 Years of Wearable Snowboard History on Depop

Double Tap to ZoomStyleBurton Is Dumping 50 Years of Wearable Snowboard History on DepopDid you know Burton is as old as snowboarding itself? (well, as old as snowboarding being officially recognized as a sport.) 50 years, to be exact. The heritage snowboarding brand is taking that semicentennial milestone as a benchmark for its cultural impact, as well as a marketing angel number, of sorts. Gen-Z kids have 444, 777, and the like; Burton has a Depop activation that celebrates 50 years of snowboarding with 50 archival clothing items. To really double down, each piece is priced at $50.50 USD, a cute little detail. The pieces in the Burton x Depop 50/50 edit span five decades of snowboarding iconoclasm each classified as its own era, from ‘70s-era neon puffers and coordinating ski pants to 2007’s lapped t-shirt-over-long-sleeves worn while grinding snow-capped rails. The garments tell a clear story of how snowboarding has developed as both sport and culture. In fact, since Burton has been around as long as snowboarding (as a sport), the brand’s garments are basically a wearable history of the sport. It’s a history that we don’t really talk about (snowboarding is not a super mainstream sport), but that this 50-piece Burton archive clearly illustrates. A deeper dive into the full offering reveals not just the level of performance imbued into a “rider-first” design philosophy, but the indelible swag that comes along with it. The most compelling shoppable evidence is in the diffusion lines, like the experimental Burton Ronin collection that ran for seven years in the aughts as well as Burton Analog, an ongoing line that flipped snowboard design tradition by inviting riders to design their dream GORE-TEX shells. Pieces like these are wearable snowboarding history lessons: a collage-print Flank Dryride jacket that resembles Dead Kennedys CD booklet art embodies a time in snowboarding where gnarlier riders started pushing up against traditional steeze, both in riding styles on the slopes, and edgier gear off them. Burton’s 50-year archive sale with Depop is obviously an acknowledgement of both the sport and the brand’s half-century milestone. But, the archive’s real value lies in how it reveals the story of snowboarding, admittedly through a Burton lens. Snowboarding and Burton don’t just share an anniversary, they share an MF wardrobe.Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit our SHOPPER page and subscribe to the newsletter for recs on all things fashion, footwear, and beauty.We RecommendHow DKNY Became Gen Z’s Vintage ObsessionBurton's Deep Winter 2020 Mine77 Collection Is One of the Last Designed By Jake BurtonJake Burton Carpenter’s mine77 Returns With Late-Summer 2019 CollectionBurton Uses Keith Haring Artwork on New Snowboarding CapsuleBurton Brings '90s Vibes With New Retro-Flavored CollectionWhat To Read NextBurton Is Dumping 50 Years of Wearable Snowboard History on DepopBottega Just Broke Its Vow Of Instagram SilenceBeauty Freak: Good Head Is Beauty’s Next ObsessionHow Germany Wears Dr. MartensNike’s Angular Air Force 1 Is a Stylish SquareNothing Says Holidays in NYC like Tommy