Burna Boy Brings His Inner Circle Into the Spotlight For Latest On Campaign

As Burna Boy embarks on his European takeover, On has teamed up with the Grammy Award-winning artist for a new footwear collection, reimagining the Swiss sportswear label’s staple silhouettes.To mark the limited-edition drop, Burna Boy brings his inner circle to the forefront of the accompanying campaign, “No Giant Stands Alone.”With imagery shot by London-based photographer Ronan McKenzie and behind-the-scenes doc-style video by Bafic, the visuals get the Afrobeats artist alongside the people w...