Building an AI WhatsApp Bot for Business: Lessons from SARA
We built SARA — a WhatsApp AI assistant that handles customer inquiries, qualifies leads, schedules appointments, and routes tickets 24/7 — and deployed it as part of a larger AI operating system for SMBs. Here is what we learned. Why WhatsApp, not a website chatbot Most business chatbots live behind a "Chat" bubble on a website that nobody opens. WhatsApp is where your customers already are. In Italy and across Europe, WhatsApp has a 90%+ open rate for business messages. When a cust...
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