Build-A-Bear’s Wearable Plushies Let You Bring Your Emotional Support Stuffie Everywhere

There’s no doubt that people love anything wearable, and the OG of plushies just entered the conversation. Yup, Build-A-Bear just launched its first-ever “wearable” plushies collection and keycharms, so there is absolutely no excuse for leaving your emotional support stuffie at home.The Make-Your-Own collection, which launched back in May, features four customizable “Slushie Plushie” characters: electric Blue Raspberry Cow, tropical Coconut Lime Koala, bold Fruit Punch, and Strawberry Lemonade. To add to the fun, each of these nostalgic summer slushies can be fully personalized with clothes, shoes, sounds, scents, and accessories.Wondering where the wearable part comes in? Each Slushie Plushie features a hidden clip that can be attached to a crossbody strap. If you’re looking for something more pocket-sized, Build-A-Bear also released a Mini Beans lineup (because they’re stuffed with beans, of course), which includes the Strawberry Axolotl and Coconut Lime Koala.To top off the collection, Build-A-Bear added 3 keycharms, including Pineapple Pig, Blueberry Capybara, and Mango Monkey: all of which can be attached to the Slushie Plushie.Add Cosmopolitan as a preferred source in your Google search results.Use your Google account to add this to your settings.“We’re seeing a real shift in how our guests engage with plush; it’s no longer just something you own, it’s something you style and show off,” said Build-A-Bear Senior Vice President and Chief Brand Officer Kim Utlaut when asked about how the collection came to be. “Slushie Plushie taps into that, introducing a wearable format that brings plush into the world of personal style.”Courtesy Madelyn Cline//InstagramCelebs, like Outerbanks star and Cosmo girl Madelyn Cline, are already showing off their Slushi Plushies on IG, so you know it’s time to get one of your own. Plus, Build-A-Bear’s collection is available online and in-stores, so there’s no excuse for fomo. If you haven’t gotten your hands on one (or all of them) yet, here are some photos to admire while you wait:Build-A-BearBuild-A-Bear