Bud Light leans in to fines for beer celebrations

Published September 25, 2026 07:54 PM The Church Lady has commandeered the league office. And the league’s official beer sponsor has taken full advantage of it.Three different fines issued were this week to players who mimed the consumption of a beverage that the NFL presumed to be beer. Bud Light, which reportedly pays the NFL $250 million per year, has leaned in to the league’s crackdown.Tweeted the Bud Light official account: “$37,384 in the jar … how many beers will that buy for everybody this weekend?”That highly-specific amount represents the exact sum of the fines imposed on 49ers fullback Kyle Juszczyk ($14,926), Colts guard Matt Goncalves ($8,847), and Cowboys tight end Jake Ferguson ($13,611).Meanwhile, and as Calvin Watkins of the Dallas Morning News notes, the Cowboys have Miller Lite logos all over the backdrop for their press conferences in Brazil, where they’ll be playing the Ravens this weekend. It’s all ridiculously hypocritical for the NFL. But the league doesn’t care. For the NFL, it’s do as we say, not as we brew.