Bucs-Cowboys attracts 16.73 million viewers on Thursday night

The numbers for Prime Video’s Thursday night broadcasts keep going up.The most recent game, between the Buccaneers and the Cowboys, averaged 16.73 million viewers. Per Amazon, it was the most-watched Week 5 of the entire Thursday night package.It was also the fourth straight week with a year-over-year gain in comparison to 2025.The Thursday night package averages 17.52 million viewers through its first four games (the package starts in Week 2). It’s an 11-percent increase over the 2025 pace.The Cowboys always draw a big audience, and the Week 4 game ended up being far more competitive than anyone could have expected, with the Bucs getting their first win of the season and sending the Cowboys to 2-3.