Brooks Apparel 'Resonating' With Chinese Runners, Says CEO Dan Sheridan
Dan Sheridan, CEO of Brooks Running, said that his company is resonating with runners in China as the activewear brand grew over a 130% in the region. Sheridan said that while China remains a small percentage of Brooks' business, the 'everyone's a runner' positioning and multi-use clothing consumers can wear off the run is driving growth. Sheridan joined Bloomberg Businessweek from the floor of the Berkshire Hathaway shareholder conference in Omaha. (Source: Bloomberg)
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