Broadway Box Office: ‘Much Ado About Nothing’ Hits $2.3 Million As Industry Rebounds

Much Ado About Nothing, starring Tom Hiddleston and Hayley Atwell, shot up to $2.3 million in its first week of eight performances, making it the third highest grossing show of the week, and suggesting it will be a top earner going forward. Capacity was at 100 percent for the show, which is set to open Nov. 19. The average ticket price for Much Ado About Nothing fell back down to $194, still putting it in the upper echelon, but several rungs below the $315 average ticket price at Other Desert Cities. Hamilton was the highest grossing show, with $2.7 million, followed by the starry Other Desert Cities, with Julia Louis-Dreyfus, Allison Janney and Joe Keery, with $2.5 million, Much Ado About Nothing, The Lion King with $1.8 million and Harry Potter and the Cursed Child with $1.7 million. Billy Crystal’s one-man show, 860, remains a top-earner and is rising in gross, with $1.5 million brought in last week. A Few Good Men also remains in the top tier, with $1.44 million last week, despite mixed reviews, as does the Bowen Yang-led Oh, Mary! with $1.4 million. The Lost Boys, which opened last season, also continues to draw in crowds, edging out past favorites including Wicked, which has seen its grosses gradually drop throughout 2026. New musical Wanted opened on Nov. 8 to mixed reviews. In the heavily comped week in the leadup, as well as the fully comped opening night, the show brought in $517,134 and played to 94 percent capacity. Several shows were in previews last week, including Downstate, and The Fanstasticks. Here There Are Blueberries began previews last week, with 99 percent capacity and $669,084 across seven performances. Holiday radio play It’s a Wonderful Life, starring Andrew Rannells, Megan Hilty, Tituss Burgess, Lisa Rinna and Harry Hamlin, played its first six performances last week. The show had a somewhat shaky start with 78 percent capacity and a gross of $322,788.10. Overall the industry gross rose 24 percent and attendance 15 percent thanks to the addition of the two new shows, as well as the rebound from Halloween and marathon weekend.