Britain’s FBI launches romcom campaign to warn lonely hearts about scammers targeting dating sites

BRITAIN’S FBI is to take up slots during TV commercial breaks — to warn against romance fraud. The National Crime Agency is being given advertising airtime by satellite and Freeview channel Great! Romance. The NCA is to take up slots during TV commercial breaks — to warn against romance fraud Credit: Getty The campaign features 11 adverts that tie romance fraud advice to the storylines of romantic films, such as hit Hugh Grant romcom Notting Hill Credit: Alamy It specialises in romcoms and love story content. And the joint campaign features 11 adverts that tie romance fraud advice to the storylines of romantic films, such as hit Hugh Grant romcom Notting Hill. Sign up for The Sun newsletter Thank you! One ad includes a victim who went online to seek companionship after her husband died. She lost £132,000 to a man who gained her trust by claiming to have been in the Army like her late partner. The channel will also run on-screen messages including: “On Great! Romance love conquers all, but it never needs your bank details to do it.” Marketing director Kate Gartland said: “When the NCA shared with us some horror stories about romance fraud, we knew we could support their campaign.” The NCA’s Nick Sharp said raising awareness can combat fraud and added: “This campaign with Great! Romance is designed to do exactly that.” Comment now