Brightfin Appoints Preeti Shukla as Chief Product and AI Officer

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Postmedia has not reviewed the content. by Business Wire Brightfin Appoints Preeti Shukla as Chief Product and AI OfficerAuthor of the article: You can save this article by registering for free here. Or sign-in if you have an account.Preeti Shukla, CPAIO of Brightfin Business WireEnterprise AI SaaS leader to accelerate Brightfin’s AI-Native platform for IT financial managementTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountENGLEWOOD, Colo. — Brightfin, the only IT Financial Management (ITFM) and Technology Expense Management solution built natively on ServiceNow, today announced the appointment of Preeti Shukla as Chief Product and AI Officer (CPAIO). In this newly created role, Shukla will lead product strategy and artificial intelligence across the Brightfin platform, advancing the company’s mission to make every technology decision grounded in financial truth, operational clarity, and intelligent automation.Brightfin has done something rare: it built the deepest IT financial data model in the market and made AI the product, not a feature.Shukla brings two decades of experience building and scaling customer-facing, enterprise-grade B2B SaaS, fintech, and marketplace products across Fortune 100 companies and high-growth startups, including leadership roles at Workday and Oracle. A recognized authority on applied AI, she is a Gartner-recognized thought leader and author on AI SaaS and product engineering, with deep expertise in secure, compliant financial systems and agentic AI. Her appointment reflects Brightfin’s commitment to building intelligence into its products from the ground up rather than bolting it onto legacy systems.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againAs CPAIO, Shukla will own the next phases of Brightfin’s AI roadmap: expanding the company’s context-aware intelligence layer and AI agents that understand the language of IT finance, and driving AI-powered optimization that proactively surfaces savings and acts on them. She will partner closely with engineering, customers, and go-to-market teams to translate Brightfin’s unified budget-to-billing data model into measurable outcomes for enterprise IT and finance leaders.“Preeti is exactly the leader we need as Brightfin enters its next chapter,” said Joel Martins, Chief Executive Officer at Brightfin. “She has spent her career turning ambitious AI ideas into enterprise products that customers trust with their most critical financial data. Her track record of building high-performing product and engineering organizations, combined with her depth in agentic AI, will accelerate the value we deliver to every customer. We’re thrilled to welcome her to the team.”“Brightfin has done something rare: it built the deepest IT financial data model in the market and made AI the product, not a feature,” said Preeti Shukla, Chief Product and AI Officer at Brightfin. “That foundation is the perfect launchpad for agentic AI that doesn’t just answer questions but optimizes workflows and drives real savings. I’m excited to help our customers move from digging through reports to getting clear, trustworthy answers about their IT spend, and to shape a product roadmap where intelligence is felt in every interaction.”Shukla’s appointment builds on Brightfin’s momentum following its acquisition by Proven Optics and the launch of its AI-Native architecture, reinforcing the company’s position at the intersection of IT financial management and enterprise AI.Brightfin is committed to shaping a world where every technology decision is grounded in financial truth, operational clarity, and intelligent automation — enabling organizations to reduce total spend and reinvest in critical innovation. For more information, visit www.brightfin.com.View source version on businesswire.com: Senior Director of MarketingThis advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. 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