Breaking Down All the Shady (and Not Shady) Easter Eggs in Alix Earle’s Latest Reale Actives Campaign

Alix Earle stays putting her marketing degree to use, but her latest campaign for Reale Actives’ Go Calm serum might be her best one yet. While promoting her upcoming product, which drops on September 22, she claims it’s “the only thing getting under my skin these days.”The social media star also seemingly addressed some hot topics and headlines surrounding her name, from Dancing With the Stars to her dating life. She’s a marketing genius, if you ask me!!Of course, Alix’s devoted followers caught on to her not-so-subtle shade throughout the ad, too. One person wrote, “There’s so many hidden “digs” in this … here for it!!!” while another added, “The amount of shade thrown in this ad is A+++++++.”Someone else even commended her for knowing exactly what the people want, saying, “Girl, you cater to your audience perfectly. You feed us exactly what we want & look so beautiful stunning graceful, doing it!!!!”Aaanyway, there are a ton of blink-and-you’ll-miss-it Easter eggs woven throughout Alix Earle’s latest ad. Let’s break them down, shall we?The “Padded!” posterReale ActivesFrom the jump, Alix cheekily nodded to rumors that she got a BBL with this poster that reads, “Padded! Say goodbye to your flat behind.” This comes after she addressed the rumor with a separate photo series, which she creatively directed and shared on Instagram. There’s even one slide that pointedly reads, “Kiss my ass! I paid a lot for it.”Alix Earle//InstagramSo…did she get a BBL or not? It remains a mystery, which is her whole point.The mirrorball gatorReale ActivesThis could definitely be referring to Alix’s time on Dancing With the Stars season 34. She came in second place behind winner Robert Irwin, who famously followed in the footsteps of his late dad, Steve Irwin, as a wildlife conservationist. The gator could also be a nod to Alix’s history with Florida, where she attended college.The 95 jerseyReale ActivesRemember when Alix grabbed a football from a guy wearing a “95” jersey? This might be a dig at her NFL player ex, Braxton Berrios, who was born in 1995.The random goatReale ActivesAlix sparked dating rumors with Tom Brady earlier this year after she and Braxton broke up (which she sort of addressed on her Netflix show, Earle Meets World). Before his retirement, Brady was known as the greatest of all time—or, the GOAT—in the NFL.The deflated footballReale ActivesOkay, so this one’s a little tricky, because it could potentially point to several things. When she crushes the football, deflates it, and throws it into the burning grill, it could potentially represent the end of her relationship with Braxton (or, the “95” jersey guy she grabbed it from).Then, there’s the possibility of it being another reference to Tom Brady. In 2015, he and the New England Patriots faced allegations that they intentionally used underinflated footballs during the AFC Championship Game. The controversy eventually became known as Deflategate.“Call her calm”Reale ActivesDo I even need to explain? Call her calm is a direct reference to Call Her Daddy and her ongoing drama with Alex Cooper.Her Singapore mentionOf all the destinations Alix could have mentioned during her phone call, Singapore seems really specific. When a fan asked about it in the comments section of the ad on TikTok, Alix seemingly confirmed that she might be attending the Singapore Grand Prix from October 9 to 11 with a series of race car emojis.TikTok / Alix EarleInteresting, considering her recent sightings and dating rumors with F1 driver Lando Norris!!There are probably a ton more Easter eggs where this came from. Alix…you know what to do, diva.