Brasil DNA Brings Together 187 Registered Travel Professionals and Records 551 Connections at Virtual Roadshow

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Postmedia has not reviewed the content. by GlobeNewswire Brasil DNA Brings Together 187 Registered Travel Professionals and Records 551 Connections at Virtual RoadshowAuthor of the article:Visit Iguassu -- During a one-on-one meeting with travel professionals GNWHeld in early October, the event brought together travel professionals from the United States and Canada, generated 741 lead records, and featured 12 webinars on Brazilian destinations and experiences.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountSAO PAULO, Oct. 14, 2026 (GLOBE NEWSWIRE) — Brasil DNA, an initiative created by Global Vision Access in partnership with Embratur, continued its 2026 program with the Virtual Roadshow, held from October 5 to 8, bringing together 187 registered travel professionals from the United States and Canada.This advertisement has not loaded yet, but your article continues below.Over the four days, the event recorded 551 connections between travel professionals and Brazilian suppliers, expanding opportunities for engagement and business development between the markets.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againComplementing the second in-person edition of Brasil DNA, held in June in Los Angeles, Chicago, and Toronto, the virtual event expanded opportunities for direct engagement with participating destinations and companies, providing professionals with access to information, direct contact with representatives, specialized presentations, and one-on-one meetings.Highlights of the Brasil DNA Virtual EditionPhoto credit: Visit Iguassu — During a one-on-one meeting with travel professionalsThe Virtual Roadshow featured 54 booths and more than 90 Brazilian suppliers, including destinations, destination management companies (DMCs), accommodations, tourist attractions, and specialized tour operators.Throughout the event, booth pages recorded 2,795 views, reflecting travel professionals’ engagement with the virtual spaces showcasing Brazilian products and services.This advertisement has not loaded yet, but your article continues below.The platform was designed to accommodate travel professionals’ schedules. Rather than requiring full participation throughout all four days, the format allowed attendees to explore booths, access materials, learn about destination and supplier representatives, and request or schedule one-on-one meetings according to their availability.A total of 741 leads were recorded through interactions between travel professionals and exhibitors. This metric includes different forms of engagement on the platform, such as booth visits, chat messages, connection requests, and meeting requests or bookings. As it encompasses various types of interactions, the total represents the lead records generated during the event.The 551 recorded connections complement this overview of engagement and provide a foundation for continued relationships between international professionals and Brazilian suppliers following the conclusion of the program.Brazilian Destinations, Experiences, and Suppliers in the SpotlightThe virtual edition featured Embratur / Visit Brasil, Bahia, Mato Grosso do Sul, Iguassu Falls, São Paulo, Compass Brazil, and NEx, bringing together a diverse range of Brazilian destinations and tourism services.This advertisement has not loaded yet.This advertisement has not loaded yet, but your article continues below.This diversity of participants introduced travel professionals to different itinerary options and experiences to offer in their respective markets, ranging from nature and adventure destinations to cultural tourism, Afro-tourism, gastronomy, and urban experiences.“The participation of representatives from different regions and specialties reinforced Brasil DNA’s mission to bring international travel professionals closer to Brazilian destinations and suppliers, facilitating access to information and the development of new business opportunities,” says Gisele Abrahão, creator of Brasil DNA.Specialized Content to Educate and Empower International Travel ProfessionalsIn addition to business connections, the Virtual Roadshow offered 12 webinars over the four days, which collectively recorded 395 registrations. The program complemented the booth experience with presentations designed to update and educate travel professionals.The sessions explored topics such as Brazil’s cultural heritage, ecotourism, wildlife, LGBTQIAPN+ tourism, and opportunities related to hosting international sporting events in Brazil. The presentations also highlighted initiatives and specialized products from participating destinations and partners, including nature and adventure experiences and Brazil’s potential in the context of the FIFA Women’s World Cup.This advertisement has not loaded yet, but your article continues below.“By combining informative content, direct contact with suppliers, and one-on-one meetings, Brasil DNA created different opportunities for professionals to expand their knowledge of the country and identify ways to incorporate Brazilian destinations and experiences into their offerings,” Gisele adds.An Ongoing Platform for Engagement with the North American MarketThe Virtual Roadshow complements Brasil DNA’s strategy throughout 2026, which combines in-person and virtual events to strengthen connections between Brazilian tourism and North American travel professionals.Following the in-person events held in June in Los Angeles, Chicago, and Toronto, the virtual edition provided an additional opportunity to connect with participating destinations and suppliers. The continuation of these initiatives aims to maintain engagement with the international travel trade and expand awareness of Brazil’s tourism offerings.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.