Brand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop

Skift Take The pivot comes two years after Fred Dixon joined the nation's destination marketing organization. Brand USA CEO Fred Dixon is in advanced talks to leave the nation's official destination marketing organization and rejoin the NYC Tourism + Conventions, according to two sources familiar with the process. NYC Tourism’s finance committee has a call scheduled Tuesday to approve compensation, said one of the sources familiar with the negotiations. The board is not conducting a formal executive search to replace Julie Coker, who led NYC Tourism and announced in June she would be leaving to take over as CEO of Visit California. She remains with NYC Tourism through