Boyband greats Brian McFadden & Keith Duffy become first stars to join I’m A Celeb spin off as they sign 6-figure deals

Brian McFadden and Keith Duffy, former members of the boybands Westlife and Boyzone respectively, have made headlines by becoming the first celebrities to join "I'm A Celebrity’s The Wild Frontier," a new spin-off show. The duo are reportedly set to earn six-figure sums, each around £100,000, highlighting the show's ambitious marketing strategy to attract high-profile stars. This move not only boosts the show's profile but also underscores the trend of reality TV stars branching into spin-off formats for additional exposure and lucrative deals.