Boss of the Bronx: the turbulent reign of George Steinbrenner, baseball’s ultimate showman
A new book looks at how an eccentric shipping magnate ushered in a long run of success for the New York YankeesGeorge Steinbrenner could be quite the pitchman – whether selling New York to free agents or starring in Pepto-Bismol TV ads alongside Billy Martin. And now a new book remembers the late Yankees owner and the dynasty he founded.The Bosses of the Bronx: The Endless Drama of the Yankees Under the House of Steinbrenner flows from the pen of sports journalist and author Mike Vaccaro. As the...
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