Bose Has Officially Acquired Skullcandy in a Move to Reach a Younger Action Sports Audience
SummaryBose announced its official acquisition of competitor Skullcandy on Wednesday, October 21The strategic purchase aims to capture a younger, action-sports-oriented demographic through the established lifestyle brandSkullcandy will continue to operate as a separate brand within the Bose premium consumer audio businessAudio heavyweight Bose has officially announced its official acquisition of competitor Skullcandy. While specific financial details regarding the acquisition were not disclosed,...
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