Booking CFO: The AI Threat Isn’t ‘Really a Risk at All’

Booking CFO: The AI Threat Isn’t ‘Really a Risk at All’

In the face of the LLM and agentic threat, Booking Holdings, already the largest travel company on the planet, thinks it can repeatedly grow its top line 8% annually over the "medium term" and earnings per share 15% over the same timespan. And its top line growth forecast for 2026 is even higher.

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