Blackstone, La Caisse to Buy 25% of Air Canada’s Aeroplan Loyalty Program
AI Summary
Blackstone and La Caisse have made a significant investment in Air Canada's Aeroplan loyalty program by purchasing a 25% stake for around $2 billion. This deal is expected to assist Air Canada in its quest for an investment-grade rating, indicating improved financial health and stability. The acquisition highlights the value of Aeroplan’s loyalty program and the potential for substantial returns on this strategic investment. Such a move could also influence industry standards for airline loyalty programs.
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