BJP turns PM Modi visits to states into 'swachh' drives

The BJP is now using Prime Minister Modi's state visits to kick off organized cleanliness drives, turning pre-VVIP preparations into larger public campaigns. This strategy was evident in Haryana, Odisha, and West Bengal, where statewide clean-up drives preceded Modi's visits. The real test of these efforts will be the sustained cleanliness post-visits. This move underscores the BJP's commitment to promoting cleanliness and involving citizens in the process, highlighting a broader strategy to leverage national leaders' visits for grassroots initiatives.