Birkenstock raises full-year forecasts as shoppers snap up pricey sandals

See more This is Money on Google - save us as a Preferred Source Updated: 11:03 EDT, 13 August 2026 Birkenstock has raised its annual forecasts as wealthy shoppers snap up pricey sandals.Sales grew 13 per cent to £614.5million over the three months to 30 June, beating analyst expectations for £609million.The business - which was founded by the eponymous cobbler Johannes Birkenstock more than 250 years ago - said its closed-toe shoes were booming. Celebrity fans of its £155 suede ‘Boston’ shoes include Kendall Jenner and Katie Holmes. It follows roaring demand for Birkenstock sandals which featured in the 2023 Barbie film, starring Margot Robbie.Birkenstock reported growth across all regions, including 18 per cent in the Asia-Pacific and 15pc in Europe, the Middle East, and Africa. Ugly shoes: Birkenstock sandals appeared in the 2023 Barbie film It comes even as the conflict in Iran has depressed consumer spending elsewhere at other fashion and footwear brands.And profits at the German company grew 15 per cent to £114.5million.It nudged its annual revenue growth expectations to 15 per cent, compared to earlier guidance for an uplift of between 13 and 15 per cent. It stuck with its existing annual profit forecast of €1.90 to €2.05 per share.Birkenstock chief executive Oliver Reichert said: ‘We performed exceptionally well in the third quarter and once again demonstrated the strength of our brand.‘Our closed-toe share of business continues to expand led by newness in both clogs and shoes. Importantly, we are accomplishing all of this while maintaining our very strong margin profile and cash generation.’DIY INVESTING PLATFORMSAJ BellAJ BellEasy investing and ready-made portfoliosHargreaves LansdownHargreaves LansdownFree fund dealing and investment ideasinteractive investorinteractive investorFlat-fee investing from £4.99 per monthFreetradeFreetradeInvesting Isa now free on basic planTrading 212Trading 212Free share dealing and no account feeAffiliate links: If you take out a product This is Money may earn a commission. These deals are chosen by our editorial team, as we think they are worth highlighting. This does not affect our editorial independence.Compare the best investing account for you