Big Tech is cutewashing its AI agents

Big Tech is cutewashing its AI agents

First came the buttholes. Then the sparkles and gradients. Now, the next Big Tech AI branding trend has arrived. As the biggest artificial intelligence players introduce new agent capabilities, they’re all converging around the same visual shorthand: cute little guys. On August 11, SpaceXAI (Elon Musk’s AI-focused mashup company) launched GrokBot, a series of AI agents designed to work on tasks autonomously, even when the user’s computer is closed. They’re represented by shapes with gia...

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