Beyond Sunday radio: How RnB captured 8.5 billion streaming minutes among Gen Z in South Africa
AI Summary
Spotify's latest data highlights the incredible rise of RnB in South Africa, with Gen Z listeners driving 8.5 billion streaming minutes in 2025. The genre is thriving thanks to local talent like Tyla and Sondae, and a vibrant live music scene. This surge underscores RnB's growing global influence and its appeal to younger audiences, particularly in regions like South Africa where it's reshaping music consumption habits.
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