Beyond rainbow branding

In Bangkok, businesses went all out during Pride Month, decorating their stores with rainbow flags and banners to show support for the LGBTQ+ community. However, the article suggests that this display of rainbow branding might be more about marketing than genuine support. It raises questions about whether these efforts are superficial or if they signify a deeper shift towards more inclusive corporate cultures. The broader implication is that while such gestures are positive, they also highlight the need for sustained, meaningful engagement beyond just the colorful displays.