Beware of the genAI token trap

Enterprises are moving aggressively into generative AI. On the surface, that seems like the right call. The technology is powerful, accessible, and increasingly embedded in how businesses build applications, automate processes, and support decision-making. A development team can connect an application to a large language model in days. A product team can add AI features in weeks. Business leaders see quick wins, faster innovation, and a path to modernizing nearly every part of the company. Th...