Best Buy’s LG OLED TV deal looks too good to be true — our TV expert explains why LG's B6 is so cheap (and worth buying)

(Image credit: LG,Best Buy/Edited by Gemini) Best Buy has officially launched its Labor Day sale, and it's filled with impressive TV deals, including a stunning discount on LG's budget B6E OLED TV. The retailer has the 55-inch model on sale for a jaw-dropping $799.99 (originally $1,299.99).• Shop Best Buy's full Labor Day saleNot only is that a record-low price, but it's also an incredible deal for a 2026 OLED display from a reputable brand like LG.The LG B6E is a budget version of the already affordable and very popular LG B6. Our TV experts compared the OLED TVs and determined they were nearly identical, except, of course, for the price. Best Buy has LG's 48-inch B6 OLED TV on sale for $799.99, which is only $100 more than the 55-inch B6E model. Despite its cheap price, the B6E is packed with premium features: LG's speedy Alpha 8 Gen 3 AI processor, Dolby Vision support, extensive gaming features, and webOS 26. When TechRadar asked LG what differed between the two TVs, they said the B6 has two features the B6E doesn’t: Precision HDR Master Pro and Precision Sound Master Pro.So if you're in the market for a budget OLED TV, our advise is to buy LG's 55-inch B6E instead of the B6, because it's a better buy at just $799.99.Get LG's 55-inch B6E OLED TV for just $799.99I've listed more of today's best Labor Day TV deals at Best Buy below, and keep in mind, these are limited-time offers that end at Midnight on Labor Day proper (September, 7).Shop more Labor Day TV deals at Best BuySee more of today's best Labor Day salesAmazon: 45% off TVs, AirPods, air fryers & vacuumsApple: iPads, AirPods & MacBooks from $99Appliances: up to $1,200 at SamsungBest Buy: 60% off appliances, TVs, laptops & moreCasper: up to 30% off mattressesDell: laptop deals from $249.99DreamCloud: up to 60% off mattresses, 66% off bundlesHome Depot: 40% off appliances, furniture, grills & toolsLowe's: $1,000 off appliances, patio & toolsNectar: up to 50% off mattresses, deals from $349Saatva: up to $625 off luxury mattressesSamsung: up to $2,000 off 4K, QLED & OLED TVsTarget: 45% off clothing, tech & furnitureWalmart: 58% off back-to-school, furniture, & clothing Sign up for breaking news, reviews, opinion, top tech deals, and more. Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.