Ben Roberts-Smith announces new brand in Instagram video

Ben Roberts-Smith, the former SAS corporal and Victoria Cross recipient, has hinted at the launch of a new commercial brand called Epic 1 Two in an Instagram video. This move marks a significant shift from his military career to a commercial venture, sparking curiosity and debate about how his reputation will influence the brand's reception. While details about the brand's products or services remain scarce, this announcement underscores Roberts-Smith's transition into the civilian market, which could have implications for public perception and brand partnerships.