Beats and Pokémon Team Up for Special-Edition Beats Pill Speaker

Following a teaser yesterday, Apple's Beats brand has now officially announced its latest collaboration, this time with The Pokémon Company International for a special-edition Beats Pill speaker featuring Pikachu and Mimikyu on the speaker's grill. The Pokémon x Beats Pill launches this Thursday, October 15, and it will be available at the same $149.99 price as other Beats Pill variants. Aside from the Pokémon artwork, the speaker is otherwise a standard Beats Pill with a gray body and grill, although it does also come with bespoke Pokémon charms including a Poke Ball, the Beats "b" logo, and Pikachu's signature lightning bolts. "Pokémon Trainers are some of the most passionate in the world, and we saw an opportunity to channel that energy into something fun, unexpected, and created especially for fans," said Chris Thorne, Beats CMO. "This collaboration unites two brands rooted in culture, giving fans a new way to express their love of Pokémon through sound." Like other Beats Pill models, the Pokémon x Beats Pill features up to 24 hours of battery life, IP67 dust and water resistance, and the ability to wirelessly pair two Beats Pills together in Amplify Mode or Stereo Mode, output lossless audio when connected to a source via USB-C, and charge compatible phones from the speaker's USB-C port. Sales of the Pokémon x Beats Pill will be limited to the United States, United Kingdom, and China, with availability only through Apple's website in all three countries, Target (online and select stores) in the United States, Argos (online and select stores) in the United Kingdom, and Douyin in China. Popular StoriesBeats 360 Deliver Customizability and a Revamped Over-Ear Headphone DesignTuesday September 22, 2026 7:00 am PDT by Eric SlivkaAfter months of teases and leaks, Beats is officially announcing its new Beats 360 headphone today. Priced at $349.99, Beats 360 represents a rethinking of the Beats over-ear headphone design, with an emphasis on sound quality, comfort, and customizability. Subscribe to the MacRumors YouTube channel for more videos. Beats 360 is not a replacement for the brand's Studio Pro over-ear headphone, ...Apple and Pokémon Tease Special Pikachu-Themed Beats Pill SpeakerBeats today shared a short video teasing a new collaboration with Pokémon, and it appears this will be for a Pikachu-themed Beats Pill speaker. "Time to catch something new," the video title says. The short clip shows a Beats Pill speaker and Beats and Poké Ball icons side by side. Earlier this month, Pokémon content creator BritBratTV shared two photos of an alleged Pikachu-themed Beats...Apple's Rumored iPhone Game Controllers Will 'Likely' Come From BeatsSunday September 13, 2026 4:25 pm PDT by Joe RossignolEarlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details. In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...