Beats 360 Headphones Now Available in Apple Stores

The new Beats 360 headphones are available for purchase at many Apple Stores around the world as of today. Retailers like Best Buy and Target also have some stock available in stores. Apple's Beats brand announced the headphones earlier this week after teasing them for several months. The Beats 360 are over-ear headphones with a design similar to the AirPods Max and interchangeable ear cushions so you can swap colors. Compared with the Beats Studio Pro, the Beats 360 have up to 1.75x more noise cancellation and improved sound quality. Features like Personalized Spatial Audio, Transparency mode, and Adaptive EQ are supported, as are fast pairing and automatic device switching. They have IPX4 sweat and water resistance, making them suitable for the gym. The Beats 360 work with two kinds of cushions. The Performance Knit memory foam cushions are breathable and meant for working out, while the UltraPlush cushions have a softer, more pillowy feel. The Beats 360 ship with the Performance Knit cushions, and the UltraPlush can be purchased separately. Beats 360 are priced at $349.99, and for a limited time, Apple is selling add-on ear cushions for a discounted $9.99 price through October 31. Headphone colors include Black, Cloud, Pink, and Sky. The Performance Knit cushions come in Black, Cloud, Pink, Sky, Navy, and Volt, while the UltraPlush come in Black and Cloud. Popular StoriesBeats 360 Deliver Customizability and a Revamped Over-Ear Headphone DesignTuesday September 22, 2026 7:00 am PDT by Eric SlivkaAfter months of teases and leaks, Beats is officially announcing its new Beats 360 headphone today. Priced at $349.99, Beats 360 represents a rethinking of the Beats over-ear headphone design, with an emphasis on sound quality, comfort, and customizability. Subscribe to the MacRumors YouTube channel for more videos. Beats 360 is not a replacement for the brand's Studio Pro over-ear headphone, ...Apple Likely to Announce Beats 360 This MonthTuesday September 8, 2026 12:48 pm PDT by Joe RossignolApple today released a firmware update (4A203) for its upcoming Beats 360 headphones, suggesting that a launch is approaching. With the firmware now available, it seems likely that Apple will announce the Beats 360 at some point in September. Beats 360 have already leaked across multiple regulatory databases and retail listings over the past several months, and soccer stars like Lamine Yamal ...Apple's Rumored iPhone Game Controllers Will 'Likely' Come From BeatsSunday September 13, 2026 4:25 pm PDT by Joe RossignolEarlier this month, references to two unreleased Apple game controllers were allegedly spotted in macOS 26.7 beta code, and now Bloomberg's Mark Gurman has shared more details. In his Power On newsletter today, Gurman said the controllers have been in development for more than a year, are for the iPhone, and will likely have Beats branding. Acquired by Apple in 2014, Beats has expanded beyond...