BEAMS Launches New Line APARTMENT MARK With a Limited-Time Pop-Up in Tomigaya

BEAMS is launching a new project, APARTMENT MARK. To mark the debut, a limited-time pop-up will run at Outdated in Tomigaya, Tokyo, from Friday, October 9, to Sunday, October 25.APARTMENT MARK is a project envisioned as a fictional select shop tucked away in an apartment room. Setting a new theme each season, it curates and edits everything from original items and select brands to lifestyle and culture, much like an editorial magazine. Rather than aiming to create a finished store, the goal is t...